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HAPPY NEW YEAR!
Welcome to our annual 'stick your neck' out moment when we predict the key changes that will impact us all us in 2017.
 


 
 
2016 has been a year where OTT services have come of age. Many of our client have services that are maturing and really servicing the end user with specialized content they want to watch. We predict that in 2017 a number of trends we have seen over the last 12 months will continue, including:
 
CONSOLIDATION
We’ve see a few happen this year – Amazon/Elemental, Ericsson/Envivio, Accedo/Digiflaire, Cisco/1Mainstream and other big companies officially going on sale like Ericsson, OperaTV and others. Also players with CDN/Video only offerings have needed to complete their portfolio to be able to offer all in one OTT solutions, so  we predict there will be a lot more announcements of consolidation to come.
 

DATA ANALYTICS

This year, we will see the development of specific data and analytic tools for OTT. So far, there is no standard data analytics for the OTT industry, which has meant it has been very complicated to get consistent data. This year, we predict specific tools will be developed to help studios and content owners look at the full picture of their deployments for optimized ROI.


 
OTT DEPLOYMENT
 Now more than ever,reach is key, where profit margins are so small services can’t take the risk of not being in the next big platform. Also with every year new firmware coming out, such as the 2017 Samsung,, solutions like TV App Engine bring a lot more value than traditional platform per platform deployments     .

MONITISATION
Not all OTT services grow at the speed of Netflix, who just announced 25% penetration in 20 months and their fastest growing international market. But the big question here is what model generates revenue in OTT and will a more a la carte type of subscription make sense?

 
 
B2C ROLLOUT

After companies like Netflix and others paving the way for the new OTT world, traditional B2B rights sellers are starting to see the potential revenue they could be making and launching competitive products B2C. This for us could be the most interesting development in 2017 as we strongly believe studios are going to start giving second release windows to other B2C services and have their own B2C products picking the first availability window with a lot of extra features – for example using advanced electronic sell-through (EST) content.

 
 
 

ADVERTISING

The current advertising models are not in line with broadcasters, which is related to fact that there is no standard set of data to be able to measure users consumption consistently . We think in 2017 with the increase of users, a standard must be announced, then proper OTT advertisement specific campaigns are going to be created, resulting in a much bigger investment into OTT.


 
 
 
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